Spanish soccer powerhouse Real Madrid has made a groundbreaking move by signing a multi-year partnership with US technology giant HP. This collaboration marks an important milestone for the LaLiga club, as HP becomes their first-ever sleeve sponsor.
While Spanish reports suggest that the deal is valued at €70 million per year (US$76.2 million), sources close to the agreement have denied these figures, according to The Athletic. Nevertheless, Real Madrid’s existing partnerships with sportswear giant Adidas and the Fly Emirates airline already amount to a combined €190 million (US$206 million) annually.
Under this new partnership, HP will provide its cutting-edge technology, including AI-enabled devices, to enhance the overall fan experience and support the club’s operations. Real Madrid aims to leverage HP’s advanced technology to elevate the engagement and satisfaction of its loyal fan base.
In addition to the technological advancements, the agreement also signifies a joint commitment between HP and Real Madrid to develop community and youth programs. These initiatives will focus on promoting digital equity on a global scale, emphasizing the importance of equal access to technology and digital resources.
Real Madrid’s collaboration with HP highlights the club’s dedication to staying at the forefront of technological innovation and its commitment to making a positive impact in communities worldwide. As the partnership unfolds, fans can look forward to an enhanced matchday experience and increased community engagement initiatives.
Overall, this strategic alliance between Real Madrid and HP showcases the growing intersection of sports and technology, as well as the potential for both entities to drive positive change in society.
